Our story
A French-Egyptian partnership built on a shared love of adventure, culture, and the extraordinary magic of Egypt.
We believe every traveller deserves an authentic encounter with Egypt — not a tourist checklist, but a living, breathing connection to one of the world's most extraordinary civilisations.
Two cultures, one passion
Egypt Magic Tours was founded in 2008 by Noémie, a French travel enthusiast, and Emad Mohamed, a Red Sea dive professional born and raised in Hurghada. They met on a snorkelling trip and realised they shared the same frustration: most tours felt rushed, impersonal, and disconnected from the real Egypt.
Together they built something different — small-group experiences led by people who genuinely love where they live. Today Egypt Magic Tours operates across the Red Sea, the Nile Valley, and the Western Desert, always with the same principle: depth over breadth.
Our guides are locals. Our vehicles are private. Our itineraries are never rushed. And every booking comes with a direct line to us — no call centres, no chatbots.
Browse our toursMeet your hosts
Noémie Lefèvre
Co-founder & Experience Director
Former travel journalist from Lyon, Noémie brings a storyteller's eye to every itinerary. She designs cultural immersion experiences and handles all European bookings.
Emad Mohamed
Co-founder & Head Guide
Born and raised in Hurghada, Emad is a certified dive professional and desert safari expert with 18 years of experience. He knows every reef, ruin, and hidden desert track in the region.
Our principles
Local knowledge
Every guide is Egyptian-born with deep ties to the communities we visit. No outsiders reading from a script.
Safety first
All water activities are led by certified professionals. Equipment maintained to international standards, no exceptions.
Small groups
Maximum 12 guests per tour. You'll never be a face in a crowd — you'll be a name on a first-name basis.
Responsible travel
We support local suppliers, limit reef impact, and contribute 2% of tour revenue to coral reef restoration projects.
Reviews
“The snorkelling at Giftun Island was breathtaking. Mohamed knew exactly where to take us for the best coral — I've never seen anything like it. This was the highlight of our entire trip.”
“We did the Luxor day trip and the Nile sunset felucca. Noémie organised everything perfectly. The private guide at the Valley of the Kings was a real historian — not the usual tour script at all.”
“The desert safari at sunrise was magical — completely alone in the dunes. Egypt Magic took care of everything and the team felt like friends by the end. Already planning to come back next year.”
Ready to explore the real Egypt?
Tell us your dream trip and we'll craft a personalised itinerary within 24 hours. No commitment required.
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